By Sexquire (originally posted on FearlessPress.com)

Whenever I tell someone about my business Sexquire, I am often asked “well what does that mean?” I describe the business as a “sex-positive business services company”, so I can see how a person might think “What? Sex positive business services? Do you hand out condoms with tax returns? Screen porn in the lobby?” The answer to both of those is no, but I’m going to take this first column to explain what this does mean to me and what type of clients we work with.

I am now and have always been a business attorney, working primarily with small and medium sized businesses. I handle all sorts of matters for my clients, from setting up their companies to reviewing contracts to trademarking names and logos to negotiating them out of all manner of places they don’t want to be. I’m sort of a jack-of-all-trades business adviser, and love nothing more than helping a small business owner or independent contractor take their business and themselves places they never thought possible. Along the way, I was fortunate enough to pick up some sex-positive businesses and individuals as clients. And let me tell you, when your daily work involves manufacturing companies whose work boils down to “bending metal into other things,” finally getting to work with businesses you believe in that do amazing sexy work? That’s a gift.

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A very long time ago – yes, even before the internet, if you were to allow yourself to believe that such a time existed – a certain author was asked what one book he would take with him if he were stranded on a desert island.

Normally a question like that is designed to see how sophisticated the askee’s tastes are. Will he say the Bible? The Complete Works of Shakespeare? Great Expectations? What profundity awaits us today?

In this case, the answer was a little more prosaic than that: “Thomas’ Guide to Practical Shipbuiding.”

Indeed.

Let’s start with a story.

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This one is REALLY long, plus there’s a part three to be added once Naomi posts it (She owns IttyBiz) but I think there’s really important messages in here. If you haven’t signed up for her newsletter yet, you should. It isn’t just for people with businesses.

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Those of you who have been following IttyBiz over the years probably know how much I winced typing the words “How to Set Goals.”

Goals drive me crazy, because people tell you how they set goals and assume what worked for them will (naturally!) work for you.

Well, it might work, but it probably won’t work for you as smoothly as they promise it will.

Let’s think about any piece of advice out there on the “best” way to set goals, given by any well-meaning blogger, author or motivational speaker who’s dishing it out.

As we think about what they’re telling you to do, consider these questions:

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As a complete business services firm that includes in our ranks a small business attorney and bookkeeping/tax folks, Sexquire sees a lot of new sex related businesses in their infancy. We’ve helped set them up from a variety of angles, creating their legal entities, getting them off on the right foot for keeping their financial records, and even taking part in a few crowd-funding campaigns.  For each of these clients, whether they are internet entrepreneurs or sex toy makers or launching a brick and mortar location, we have a list of things that we cover with each of them, sort of a “dos and don’ts” of getting your business started on the right foot.

But there is one item that we never mention, despite the fact that it comes up for nearly every new client we meet. Why would we leave out something that comes up for everyone, regardless of the type of sex related business they are starting? Because it’s so powerful that you have to experience it for yourself, as no matter how someone explains it, nothing will take the place of that first experience with it.

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